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5 Examples of Real Estate Content Marketing That Actually Works

Written by Posted On Wednesday, 17 July 2019 04:18

 

With the ever-increasing technology and digital media, real estate agents now have a copious amount of ways to enhance their business model. 

 

If you can stimulate your audience’s interest in your properties without explicitly promoting your brand (aka content marketing), you can generate over three times as many leads as outbound marketing and can save up to 62% marketing revenue. 

 

People don’t just search for businesses online, they make decisions based on what they find on the internet. The most effective way to reach your audience even before you meet them is through content marketing. 

 

Interestingly, most of the real estate developers have already started leveraging the power of content marketing to generate more leads, build trust with clients, build the company reputation, and increase brand awareness. 

 

Let’s have a look at some of the real estate companies that did the content marketing right. 

 

1 - Memphis Invest Uses Videos To Educate And Engage Its Audience

 

A family-owned Tennessee-based real estate company, Memphis Invest uses YouTube to broadcast a reality TV show which is hosted by one of its employees. 

 

The real estate agent examines a property and will explain how he determines its dollar value. This way Memphis Invest engages its audience and builds trust with clients. 

 

Not only this, but they also cover various other topics that you might be interested in as a real estate investor such as why some of the properties are priced so high and how to choose the best lender in their Videos. 

 

This sends out a message to its audience that Memphis Invest is an expert in the real estate business. You can also create videos to stand out of the crowd and educate your audience about your industry and win their trust.  

 

2 - Big Block Realty Uses Blogging To Attract Potential Clients

 

100 Percent Commission clearly understands the value of blog content and how it can attract visitors and nurture leads. Apart from highlighting their own properties, they also highlight additional relevant information such as generating leads and creating a real estate wholesaling agent niche in their blog.

 

They have answers to all your questions related to real estate. They use their expertise to keep their potential clients informed about everything in real estate through blogging. 

 

Their blog offers truly useful advice while gently persuading its visitors to browse through properties and eventually buy them. If not, at least get a referral. 

 

3 - Corcoran Real Estate Group Uses Social Media To Increase Engagement

 

Corcoran Real Estate Group leverages the power of the biggest social media platform i.e. Facebook to share contents that are less shared by their competitors such as neighborhood amenities and industry trends. 

 

They have a good Facebook following along with a lot of recommendations which can lead a company to bag a new deal anytime. People trust a lot of recommendations from real people. 

 

 

Apart from the increase in the number of visitors, they also noticed a significant increase in the quality of visitors that too just by posting two posts and two blogs a week.

4 - Long & Foster Creates E-Magazine That Leads To A Better ROI

 

Creating a masterpiece with a combination of words and pictures to attract luxury clients is what Long & Foster does by using e-magazine. They usually release one to three e-magazine in a year and to keep the audience engaged with their brand they post two blogs in a week. 

 

They answer the most asked questions by real estate investors such as how the market will be, and the latest industry trends in their e-magazine.

 

They targeted clients through an online campaign and they bagged a few deals. They also noticed that content marketing generated a higher ROI when compared to outbound marketing. 

 

5 - NestAway Uses Banner To Mark Its Competitive Advantage

 

Creating a story where the consumers can be a part of it and take a message or learn something out of it can make them come back to the brand again and again. 

 

Nestaway created Rent-a-fix story that offered a solution to the problem faced by tenants in the country.  

 

 

Depending on the type of content, they also reinforce the reason you should choose NestAway such as in a different banner they focused on no brokerage fees and less deposit. 

 

 

Using banners to share content in a short and simple way is yet another effective strategy that actually works. 

 

Final Thoughts

 

Leveraging the power of content marketing can take your real estate business to the next level. No matter your business goal is, be it generating lead or increasing your brand awareness, content marketing can help you accomplish it. 

It also helps you in building trust with your potential clients way before you actually meet them and of course, yields a better ROI than outbound marketing. 

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mikejari

Mike is a reporter who covers media events and conferenecs on real estate. 

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