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2019 Content Marketing Guide For Real Estate Related Businesses

Written by Posted On Tuesday, 06 August 2019 12:57

The world of real estate has changed immensely in the digital age with consumers having the ability to see when a home is listed if they have a MLS login. There are rarely any secrets on the market but getting buyers for specific properties is the challenge in some areas. Content marketing has become as important as ever in real estate as it is quite a complex industry so education of consumers is imperative. Quality content being produced is essential due to consumers being overexposed to content constantly on their mobile devices. Consumers have become more discerning on what they spend time reading, watching, or listening to due to this content saturation. The following are tips for content marketing in 2019 in the digital age.

Local SEO Is Imperative

Content that is created for the local area can help with local SEO as generic keywords are not what people will search on Google when looking to buy a property. They are going to search for a specific area so covering local areas in keywords while writing content is important. Building links for the local area is also important as ranking at the top of Google will lead to quite a few leads coming from web searches. Finding a content writer from the area can be advantageous as they can help create content ideas. If it is someone on the staff, help them out by having others on the staff propose topics. At times, all a writer needs is to be pointed in the right direction to create quality content that will engage and educate the reader.

In-Depth Content Can Become A Valuable Industry Resource

The posting of in-depth content can become a valuable industry resource if referenced enough. This will take research as well as a great delivery of data in an engaging way. The more websites or authors that link back to this resource the better the company website will rank in that real estate niche. Promoting this content can include putting the link in offsite publications when contributing to them. A mix of quality images as well as a clear presentation is imperative as long form content can be difficult to navigate otherwise. In-depth content can include podcasts as transcribing these can yield huge benefits when shared as a resource on specific topic. Resources on in-depth subjects like real estate investment trusts can clarify a subject for an investor to allow them to make better choices with their money.

Social Media Content Needs To Engage Followers

Social media is the perfect free platform to create good content as well as promote content written by the company. Engaging in conversations related to the industry is also important as a business can earn relevant followers. These followers in the industry have a high chance of reaching out after engaging on social media if they need a service the real estate company offers .The social media accounts should be a constant advertisement for the company as this is a great way to lose followers or have them mute posts. Scheduling this content out is easy as it can be done in one day instead of having to work daily posting on social media.

Podcasting Can Be A Huge Part Of Your Strategy

The amount of information that can be discussed during a podcast can allow a topic to be fully investigated. The exposure that a special guest can offer a podcast is something to note. At time the content of the podcast can be that much better with the right guest if they are recognized in the real estate niche. Make sure that there is some structure as to the podcast as well as a theme. This can make it easy for fans to refer to a certain episode if there was special subject matter or an overarching theme. Allow for listener questions to be asked week to week as this can be a great way to generate truly original content. Weekly segments can become very popular and be shared in a myriad of places for insightful or humorous analysis of a specific real estate related topic.

Influencer Marketing For Certain Upscale Areas

There are certain upscale areas of cities where the elite live such as celebrities or those that played professional sports. Influencer marketing for these areas can really work as everyone wants to see an A list celebrity during their morning jog. Selling the property in these cases is more about the experience of living in the area rather than the cost per square foot. This can be overdone though as not everyone cares about what their neighbors do or who they are but rather that they live in a nice safe area with great local schools. Take a look after doing a test campaign with multiple influencers to see which offers the best ROI. When selling a home allowing a buyer to know who lives in the close vicinity can be that one selling point that helps close the sale.

Answer Commonly Asked Questions That Are Location Specific

Certain areas of the country are much different than others so the questions that are asked will also be different. Florida is the perfect example as real estate questions can include the storm surges or hurricane safety while these are uncommon to ask in other areas. Real estate law also differs by state so clarifying the differences between laws and neighboring states can be a great resource to those searching for information on the subject. Poll readers to ask which questions that they would like covered in an article format as a simple answer will not suffice.

Every business needs to have a sound content marketing strategy in today’s real estate industry. The financial rewards are far too great to leave out content marketing as search engines have changed the way we sell properties. Take the time to assess where your content marketing strategy can improve and where it can become more effective!

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James Stevenson

Hi, My name is James and I've been involved in the property and real estate industry for 10 years now. I hope people will like to read about my thoughts and experiences in the industry and please contact me if you want to discuss my articles further!

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