Print this page

A Guide for Selling and Marketing Timeshares

Written by Posted On Tuesday, 03 September 2019 08:46
by Matthew T Rader from Pexels by Matthew T Rader from Pexels

One of the most classic sale jobs concerns selling timeshares. A timeshare describes a resort condo that has had its use or ownership rights divided among multiple individuals. Each owner of the timeshare is then allowed to use the property during their allotted period of time.

While selling ownership in timeshares has been around for many decades, it isn’t necessarily the easiest sales job. It can actually be quite challenging. With that in mind, below are tips for selling and marketing timeshares.

Loyalty Programs

One innovative way to sell and market timeshares is through the use of loyalty programs. Such a loyalty program would reward buyers into a timeshare for making different purchases at the resort. They also often reward guests for giving referrals for new buyers into the timeshare. Tracking these loyalty programs can help you better understand your customers and create new sales opportunities and leads.

Social Media

Although mostly traditional marketing platforms have been used for timeshares in the past, today, digital marketing composes a good portion of sales representatives’ efforts. In particular, engagement on social media is particularly important. Social media is a great place to interact with would-be guests, educate them on resort options and close sales. Make sure the marketing materials you post on social media include a lot of visual content of the resorts and have some entertainment value. You have to hook people in on social media in way that does not seem like blatant advertising.

SEO

Visibility on search engines for timeshare opportunities is extremely important. This is why SEO must be part of timeshare selling in the modern day. People must find your timeshare opportunities near the top of results when they insert keywords relevant to your resort. If you’re selling timeshares in a resort in Palm Beach, “Palm Beach resort” better pull up some results for your business. Otherwise, you’re going to lose a good deal of that business to competitors.

Person to Person Sales

However, despite the importance of digital marketing for timeshares, one of the most effective ways to sell a timeshare is in a face to face interaction. Find partners that can allow you to use their businesses to sell your timeshares. This can include travel agencies, but you should also consider other options as well such as malls, amusement parks, outdoor outfitters and anywhere else you are likely to find would be guests.

Timeshares are a classic sales opportunity. However, selling them today takes a bit more effort than in the past. Try using different approaches and marketing platforms to lure in buyers.

Rate this item
(0 votes)
Lizzie Weakley

 About the Author: Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.

Latest from Lizzie Weakley

Joomla! Debug Console

Session

Profile Information

Memory Usage

Database Queries