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5 Tips for Creating Awesome Videos to Sell Your Home

Posted On Monday, 29 April 2024 11:08
5 Tips for Creating Awesome Videos to Sell Your Home

Property videography has become an essential tool when selling a home. Using video to showcase it is one of the best ways to make the selling process fast and simple. Potential buyers are able to see all the features and imagine what it’s like to live in the home. The following real estate videography tips can help you to create a video that will sell your home.

1. The angles and details matter

Professional property videos play up angles to make spaces feel larger and more open. Setting up an angle at the entry into a room will showcase the whole room and not just one area of it which can make it look more spacious. In smaller rooms such as bathrooms, using different focal lengths will show off details. These shots give the viewer different perspectives from which to see the room.

Videos with the MOV format developed by Apple can be large and may not always play smoothly on non-Apple devices. A MOV to mp4 converter will give you a format that plays on most devices and offers a compromise between good quality and compression. To convert to MP4 there are several options. You can use built-in Mac tools, desktop apps, or online services.

If you only want to convert one or two files on an occasional basis, you can use the built-in Mac tool, iMovie. It’s fairly fast and reliable but you can only convert one file at a time. The best way to compress MOV format is to use a third-party app because it’s fast and preserves the quality of a video as far as possible. Online conversion services are only suitable for use on small files that don’t contain any sensitive information.

2. Declutter and clean your home

Leading up to the day of the video shoot it’s important to start decluttering, cleaning, and staging your home.

•  Make sure windows and mirrors are clean so they let in the most light.

•  Remove small personal effects like knick-knacks, refrigerator magnets, etc. that could make your home appear cluttered.

•  Remove any bulky furniture that’s unnecessary and could make a room look smaller.

•  Close all drawer and cupboard doors.

•  Declutter cupboards and style beds to make them look inviting.

•  Ensure kitchens and bathrooms are spotlessly clean and neat.

•  Tidy away any dog beds, pet toys, food bowls, etc.

•  Don’t forget about your garage. Make sure it’s tidy enough for potential buyers to see it properly and visualize what they could do with it.

If you know how to stage a house for photos, you will stage it for videos in much the same way but with even more care. Before the video shoot, you can bring in some fresh flowers and plants to place around the home.

Sold

3. Show the best features first

Shooting a video of the home in a logical sequence starting with the entryway can mean you only get to the best features halfway through or more. You can start the video with an aerial shot of the front of the property and then go straight to the best features. Showing off the living room and kitchen first can be more engaging for viewers and make them want to continue watching. Think about it as focusing on the bestselling points first and then moving on to less important areas, such as the entryway or secondary bedrooms.

4. Good lighting makes a listing

Natural daylight is best for shooting your video. Shoot when the light is strongest and open all the curtains in the home to allow it to stream in. This ensures your shots have a consistent white balance.

If your home is dark in places, an external source of light can help to make sure no areas come off as dark or cold. Using a combination of professional lighting and reflectors can make a difference if this is the case.

5. Portray the lifestyle of the property

When selling your home you need to leverage the experience of living in the home. If you want to know how to shoot a real estate video that makes an impact, you need to know the difference between presenting a home and selling a house. Being professional in your presentation doesn’t mean coming across as detached and impersonal.

If the home has a fancy media room you could show someone with a glass of wine and popcorn relaxing and watching a movie. If the kitchen is a real showpiece, you could show someone preparing a meal.

Conclusion

A video of your home gives prospective buyers a sense of the flow of your home and its most attractive features. It can broaden your pool of potential buyers which can make your home sell more quickly. Planning, presentation, camera angles, details, and lighting with video in mind can make all the difference. If you are a broker, you could use these same ideas to sell your client’s home fast.

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