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Five Tips to Attract Homebuyers During the Holidays

Written by Posted On Wednesday, 16 December 2015 06:36

The holidays are stressful, and selling your home during this busy season can make you feel even more overwhelmed. Many sellers may not think to put their homes on the market during the holiday months, when in fact this may be the ideal time to sell. Realtor.com lists reasons why it is advantageous to sell a home during the holidays, some of which include less competition and more motivated home shoppers. 

During this time of year, both buyers and sellers are motivated to close a deal as quickly as possible. As a seller, it’s your responsibility to go above and beyond to get the deal done. Here are fivetips to attract homebuyers and ensure your home is sold during the holiday season.

Decorate – But Don’t Go Overboard

Staging your home is crucial, especially during this time of year. De-cluttering and using minimal decorations helps buyers envision your house as a home, rather than just another house on the market.

It’s important to keep your holiday decorations tasteful. You want your decorations to make the home inviting, not distracting. Focus on creating a cozy atmosphere. 

Set the Right Price

Buyers are especially motivated to get into a home during the holiday season, so it’s important that you list your home at a price that will make you happy but also sell your home quickly.

A trusted real estate agent should be willing to work with you to come up with the right price. In order to sell your home quickly, don’t list it too high. You’ll end up with buyers who don’t want to discuss prices, and your home will stay on the market even longer, which could hurt your ability to sell it in the future.

Appeal to Online Buyers

The cold weather means that more buyers will be doing their home shopping from the comfort of their couch. Your online listing is the first impression they will have of your home, so make it a good one. Buyers don’t want to waste their time touring homes in the cold. The better your online listing is, the more willing they will be to brave the cold to come see the house in person. 

Take the time to invest in high quality real estate photos if your budget allows. Photos should highlight the best features of your home, or the major selling points. Consider sharing photos of your home in spring and summer, so buyers have an idea of what it looks like without snow on the ground.

Crank up the Heat

Make your home warm and inviting. You want buyers to have a place to escape from the winter weather. The warmer your home is, the longer buyers will spend touring it. Make sure your furnace is working properly prior to putting your home on the market. This will also help speed up the home inspection once a buyer makes an offer. 

Make the Deal Sweeter

Ensuring major household appliances are working properly prior to listing is important. Be willing to repair or replace any appliances. If any appliances are outdated, consider updating them to a modern look. Your buyers will appreciate if they have fewer updates to make after closing. 

You may also want to offer financial incentives. Cover the closing costs or include a home warranty in the listing. These extras can turn a potential buyer into a serious buyer.

While selling a home during the holidays may seem like added stress, taking the time to plan ahead before listing your home can make a big difference. Follow these tips, and you’ll be spending next year’s holiday season in your new home before you know it.

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Whitney Bennett

Whitney Bennett develops content for Landmark Home Warranty, a home warranty service provider to residents in Arizona, Idaho, Nevada, Oregon, Texas and Utah. To view more of Whitney's content, visit the Handy Home Blog.

 

www.landmarkhw.com/

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