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Become Familiar With Exhibition Display Walls And Their Usage

Written by Posted On Monday, 30 May 2016 20:52
Become Familiar With Exhibition Display Walls And Their Usage

During your search for stands and banners to help with your promotion at events and even around the workplace, you may have come across exhibition display walls. If you aren’t familiar with these products, you’re likely to have disregarded their use for your upcoming event or marketing campaign. In this article, we have taken a closer look at these walls and how they can be used to promote your brand in varying locations.

What are these walls?

Basically, an exhibition display wall is a banner that is exceptionally long (often up to a few metres) and far taller than the average (again, often up to a few metres). They can be straight or curved and they can be single or double sided – the options that you select will depend on how you intend to use the wall and where it will be located. They can also be made from varying materials, but all of them are of exceptional quality and highly durable.

Where can these walls be used?

 

  • Booth Walls 
    If you’re presenting at an event that doesn’t include walls with its booths, they can be used to separate your company from those around you and to provide a little privacy. In these cases, a straight display is preferable but a curved one can be placed in a corner. You could choose to focus on a specific product or service, or you could use the space to share other important information about your brand.
  • Photo Shoots
    Whether you’re sponsoring an event, hosting an awards ceremony or having photos taken for some other reason, these walls can provide the perfect backdrop. You might choose for a single colour (usually your brand colour) or you could have your logo repeated over and over so that it is visible no matter where people stand. You will have seen these displays at events like the Logies.
  • Interviews
    Similar to the photo shoots point discussed above, if you’re sponsoring an event or sporting team or being televised for any other reason, these walls can be used as a backdrop. Again, you can choose a single colour or you can have your logo printed repeatedly across the surface to ensure it is constantly visible. You will have seen these displays at press conferences, particularly for sporting teams.
  • Workplaces
    If you want to ensure that passersby are exposed to your brand or you want to provide a section of your workplace with privacy but cannot afford expensive partitions, these walls are ideal. They can be placed wherever you want and easily moved, ensuring that you can take them to an event if required. These displays are also great for hiding an untidy tech room or storage space from view.

 

We hope that the information provided in this article has shown you just how useful exhibition display walls can be in the promotion of your brand and why they should be included at your next event or in your marketing campaign. The sheer size of these walls means that they can be used to convey a variety of messages; ensure that you have carefully considered the design of the graphic to ensure that it says exactly what you want it to.

 Displays Direct Australia sells custom banners, teardrop banners, custom trade show displays and pop-up display stands in Sydney, Australia.

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Mark Reiss

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