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Innovation and The Internet of Things (IoT)

Written by Posted On Monday, 08 February 2021 00:00

Connected Products and creating a “Digital Identity” for clothing (yes, there is a real estate connection here, it is all about the data and data collection)…

In a presentation Mike Barnett and I performed in the late 1990s, we spoke of everything being digitally connected to everything else. We joked about one’s scale being connected to a lock on the refrigerator door. If you weigh too much, the scale tells the refrigerator to lock you out :-)

What if you, your clothes, and the clothing manufacturer could communicate?

What if a garment told you when it was time to be replaced?

Eon, a New York City tech startup that is building a digital system for fashion and retail companies to connect with their customers—through Connected Products. Eon aims to give every garment in the world a digital identify, or a “digital twin.”

Eon’s IoT platform generates a digital identity for each garment, enabling brands to build long-lasting relationships with customers through data and insights on new consumer demands. It also gives them the systems they need to adopt new business models and offerings, like rental, resale, digital wardrobe apps, peer-to-peer exchanges, styling services, reuse, and recycling.

How does that work?

“When Eon creates a Connected Product, each garment receives its own Digital Birth Certificate and Digital Passport. This embeds data into the garment and records information about how it moves through the world. More specifically, there is a printed or embedded tag within each garment—such as a QR Code, RFID, NFC, or Bluetooth LE—that enables data to be associated with the item and captured across its lifecycle.”

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