How to Market Realty In A Choatic Market

Written by Posted On Tuesday, 30 May 2017 11:59

 

The current trend in housing sales in my hometown of Boise, Idaho is a sellers market. The average turn around time for a home right now, between $165,000 to $210,000 is only one to two days. These homes come ready for whole families to move in, with two to four bedrooms and exceedingly lofty square footage. The influx might come from the recent media developments, boasting Boise, Idaho as a top contender for places to raise a family, or perhaps it's the safety ratings that bring business owners and entrepreneurs from California. With these kinds of homes selling daily, there is certainly an explosion of realtors becoming instated and working overtime to sell to the influx of buyers. Here, we will walk through some marketing tips that every realtor will want to keep in mind in a market like this. So, maybe you're not from Boise, but the population is sure to grow in your area to.

 

Social Media

Many marketers, even those worth thier weight in experience, will turn away at this. The idea that social media is a cheap form of marketing is absolutely correct. It's cheap and easy, and contrary to those beliefs: actually worth it. 

Lately, there's been a resurgence of people whom left Facebook years ago, and only come back now that they've earned a liscense in realty and need the connection. Even just the prescence and the knowledge that they have thier liscence makes them more apt to get clients in the door. Who would you trust, a friend or a stranger? It's all about putting yourself out there and that's one step closer to the marketing funnel than your competition. 

Smart Phone Culture

These days it is all the more common for young homebuyers to be searching through pages and pages of listings on apps like Zillow before even thinking about stepping foot into a realty company. If you don't engage online like this you are missing out on a large market. However, if you're already on a site like Realty Times, you've probably got at least one foot in the door by now. So here's several key markets to think of:

  • Zillow allows realtors to add to the listings but also features Zillow Mortgages which tells users what price breakdowns mean in reference to mortgage. This helps educate buyers about what they need to earn in order to afford houses. The app also lets buyers shop by rate, to fit your financial needs.
  • Trulia recently updated its Real Estate index to display not only rentals but homes to own. Users can search the location-based app to find listings nearby. Searches can be narrowed down by lot size, year built, and square footage. You can also use the "open house" tab to find out what's available to view at the moment.
  • Lovely is an app that is centered around design, and pairs users with homes based on things they find attractive. Say you have a penchant for mid century modern design, you will be alerted when styles such as those go on sale closest to you. 
  • Homesnap is a more creative app that allowing users to find out more about places they already like. Snap a photo with Homesnap and it will give you the 4-1-1 on your Malibu dream home. Prices are easily viewed and gives the user a much more in depth idea about costs. 

 

DIY Marketing in the 21st century

By now you're probably thinking that the generic online marketing is already saturated with your neighbors kids, and they're earning sales commission by night to put you on the street. Well, step out of the box and consider making some videos to put online. Sharing online is more and more common, and aside from the data entry tasks of the apps listed above, try a more personal touch and consider working with video to produce something that displays your personality. Youtube marketing is just as important  as the aforementioned, but goes the extra mile to earn trust with your customers. Video concepts can be as simple as a commercial, or something more in-depth like a realtor profile or walkthroughs on the best properties you have to offer. Remember to engage with your audience on Facebook as well, or host the videos on your website if you have one. 

 

Just to recap, the main take aways here are to engage, engage, and engage. Get online and talk to your friends, let them know you're a dedicated realty agent. Also, reach a larger audience and get your listings going in the local area on apps and other digital ephemera. Then seal the deal, and create some videos that are simple, and continue to impress trust upon the community you're selling to. Good luck out there. 

 

 

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Ryan T De La Rosa

Ryan De La Rosa is a writer living in rural Pacific Northwest. Hoping to get a feel for the United States' tiniest places and write about it too, he's bought a small RV and is set to travel to a new place every six weeks.

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