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7 Ways To Grow Your Realty Business’s Audience Online

Written by Posted On Thursday, 09 November 2017 08:15

Real estate can be one of the most cutthroat industries to be in. After all, with so much competition, getting an edge on your market can be a tall task, especially if there are players that either have a lot of capital or have been in the game for a long time.

 

However, while you might not win the big dollar race, there are a few things you can do with your digital marketing to boost your audience exponentially. While they’re going to take some hard work and getting used to, the returns could be more than well-worth the effort. Check them out below:

 

Give People Something Actionable

 

If you ask any marketer what’s the number one tip to getting more customers today, they’d most likely ask you if you’ve included a call-to-action. Call to actions, or actionable tips help boost your audience tremendously. For example, take a look at this article How To Boost Your Credit Score Before The End Of The Year. The action is boosting your credit score, and with that, CreditRepair is able to apply actionable items to lead people there. These include posting on social media or including the link in their e-mail blast. While it might sound simple, this could actually boost who sees your business in no time.

 

Take A Holistic Approach

 

You’re not just selling people a house, but a home. To be a realtor relies on a sense of passion in knowing that you're giving someone something they want to grow themselves or a family in, a place they’ll cherish for decades to come. That’s why taking a more holistic approach rather than a hard sell could be key. Not only is it more inviting, but it additionally makes a huge difference in trying to land more word-of-mouth recommendations.

 

Invest In Creative

 

An often overlooked aspect for realtors is investing in the proper creative service to help propel their brand. This includes items like having professional photographers for shoots or getting a designer to handle your marketing materials. Get a creative either on retainer or build a relationship with a contractor that’s within your price range, as this will give you a better sense of legitimacy, as well as showcases the specific style of homes you portray.

 

Up Your Email Marketing

 

If you haven’t already, then getting a mailing list and email marketing plan together is a great way both to network as well as expand who sees your listings. According to ConstantContact, for every $1 you spend on email marketing, an expected $7 is seen in return. And when you’re talking about the investment of owning a home, those numbers could make a big difference.  

 

Try looking into platforms like ConstantContact or MailChimp, as these platforms provide templates, analytics, and even follow-ups. Strategies like this are so widespread not because it’s what’s always been done, but because they’re successful. Aim to make this a priority if you’re looking for a solid return.

 

Get Social With It

 

Another aspect to add to your inbound efforts should be ramping up your social media efforts. According to SmartInsights, approximately 90 percent of Facebook users are on their account regularly, with 60 percent for Instagram and Twitter. Not only are these platforms free, but they’re an excellent place to reach potential customers. Make a plan to showcase new listings, the neighborhood, and even virtual tours, as this has become practically a standard in the real estate game.

 

Start Writing More

 

To round out your marketing efforts, one of the most popular inbound strategies has to be content, which is something that’s relatively underserved in the real estate industry. Despite many realtors admitting they should probably blog more, they’ve yet to keep a consistent schedule with it. However, if you find yourself in a similar boat, don’t be alarmed, because as noted by Hubspot, approximately 53 percent of marketers believe that inbound is their top strategy they should do more of.

 

Make a list of topics you’d like to cover with real estate, no matter if you think it’s been done before. Next, put article titles from these topics into a calendar, making sure it’s within a reasonable range to accomplish. One to two articles a week is a good starting point, with the goal of remaining consistent and promoting these posts via social media as much as you can. As a core portion of your strategy, this is an excellent addition to implement with your marketing stack.

 

Encourage Your Customers To Recommend You

 

Finally, after someone purchases a home, it’s always a good measure to have them post about it on social media. Believe it or not, recommendations from friends can add an extraordinary value, because as noted by Nielsen, people are 84 percent more likely to trust the word of someone they know over any other medium. Plus, if they’ve already bought a home from you, then trust has been built, which you should capitalize on to gain more referrals.

 

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What are some marketing strategies that you’ve used to grow your realty business online? Comment with your insights below.

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David Wither

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