Struggling Estate Agents Need to Rely More and More on Good SEO

Written by Posted On Tuesday, 20 November 2018 10:49
Real estate agents must optimize their websites to stay competitive Real estate agents must optimize their websites to stay competitive

People are on Google this very second looking for your services.

They are trying to find you, but your website ranks poorly Google.

They won’t find your website because 99% of people do not go to Google’s page 2.

The internet is a stronghold for all the information in the world. In the past consumers had to rely on the yellow pages and companies within walking distance to find a service they needed. The internet has changed all of this. Every consumer has all the information they could need at the tip of their fingers, whether in a smartphone or on their laptop. With this change in the world, real estate agents must change, too. Real estate agents don’t have to wait for their business to fail when they can save it with carefully crafted SEO.

Search Engine Optimization is crucial for every business, and real estate agents are no different. When dealing in property, whether it be condos, flats, apartment, or houses, it is advisable to make sure that a business shows up high in a search engines results. Google, Bing, and Yahoo all attempt to return the most relevant results to every query submitted to them. Real estate agents that receive very little in the way of organic traffic will struggle in today’s market. To survive in this fast-paced flow of internet traffic, these items need to be optimized:

Keywords

Search engines are driven by keyword searches. It’s very important to work with a company that know what they are doing as some companies may cause much more harm than good. Incorrectly listing keywords on your site could get you blacklisted by Google.

Location Keywords

When you use specific, targeted keywords it’s important to add your location. ‘Condo available’ will show your site to people who search for apartments, but ‘Apartments available in (Location)’ is more likely to bring in people in your area who will actually work with you. The average consumer searches for locations near them, and with no location your site is less likely to make the cut at all.

Well-Directed Social Media

Social media is the medium that almost everyone uses. About 3 billion people use social media networks. Real estate agents need social media, and they need it to work for them. This means crafting and sharing short, concise posts targeted at your core demographic.

Property Descriptions

Property descriptions are an obviously important part of every ad. However, property descriptions need to be carefully crafted. Property descriptions that are most likely to be SEO successful include short, concise bullet points. These should include location, amenities, and property type (condo, flat, apartment, or house).

Your Website

Your website is the first and final step of bringing in traffic. Getting people to click on your link from the search engine is a good first step. But look at your website. Does it draw people in, or throw them off and make them hit the back button? A good home page has very little text on it. It should be eye catching, informational, and easy to navigate.

If you’re struggling to improve your returns by optimizing your own site, then it’s time to reach out to professionals. Estata Marketing can help optimize your site. From social media management to print marketing, from email campaign marketing to graphic design options, Estata Marketing will promote your business. Their SEO expertise will raise your traffic and cause a noticeable uptick in contact from customers. Don’t be left behind when your competitors fine-tune their real estate agents optimized website. Join the growing trend and push your business to the next level.

Visit us at www.estatamarketing.com for more information

Interesting Stats

Google is responsible for 94% of total organic traffic. (Web Presence Solutions, 2017)

Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018)

Google drives 96% of mobile search traffic. (Jody Nimetz Co., 2018)

Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. (Google, 2018)

Nearly one-third of all mobile searches are location-based queries. (The SEM Post, 2016)

90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018)

Websites For More Information

https://blog.hubspot.com/sales/direct-mail

https://www.statista.com/statistics/683082/share-of-website-traffic-coming-from-mobile-devices-usa/

https://trends.google.com/trends/explore?q=real%20estate&geo=US

https://www.internetworldstats.com/stats.htm

https://blog.globalwebindex.com/chart-of-the-day/internet-users-have-average-of-5-54-social-media-accounts/

http://www.adweek.com/socialtimes/yesmail-retail-brands-social-media-channels/622117

http://mashable.com/2014/02/13/linkedin-social-media-study

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Chris Galkowski

Chris Galkowski is a property marketing expert with over 10 years advertising and marketing experience. His property marketing work has taken him around the globe such as Hong Kong, Abu Dhabi, Singapore, Sydney and London. Chris Galkowski is the managing director of Estata Marketing, a real estate focused marketing company based in London UK. 

https://www.estatamarketing.com/

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