If you do this, your Open House will fail.

Written by Posted On Tuesday, 19 March 2019 08:10

Maybe you’ve chosen to work with an agent to help sell your home, or perhaps you’re choosing to sell your home without an agent.

 

Either way, if you’re selling your home, chances are you’ll need to prepare for an open house. While there are plenty of to-do lists for a successful open house, being aware of a to-don’t list will help you know what to avoid. Don’t leave the success of your open house to chance. Be a smart seller and know the potential pitfalls.

 

If the following things happen at your open house, it’s much more likely to fail.

 

Wrong agent for the job

Some mechanics are better than others, some hairstylists are better than others, and in real estate, some agents are better than others. Smart agents would try to provide the best big picture of the home year-round, they might suggest posting photos of the home across all seasons. Bad agents won’t have too many quality ideas on how to market your home.

 

Not enough effort

A cheap Open House sign to display in the lawn, that blows in the wind, likely isn’t going to get you the kind of attention you want. Moreover, buying a couple $1 balloons for the mailbox, won’t help much either. Sure, it’s a seller’s market. But, balloons, or anything halfway done, won’t sell your home.

 

Poorly priced

Has someone given you a comparative market analysis yet? Because when the price isn’t right, people won’t go. Those who do attend, if any, aren’t likely to put in an offer, and you’ll feel like your time could be better spent elsewhere. Maybe your house needs repairs, and that wasn’t taken into pricing consideration.

 

Things get personal

Whether it’s you or the agent hosting the open house, give potential buyers some personal space, and remind them that you’re available to assist if needed. If you’re like most, you don’t like when you walk into somewhere and a pushy salesperson is talking your ear off and following you around like a lost puppy. That being said, asking a few open ended questions to learn more about what they’re looking for can help you navigate the conversation, too.

 

Seem desperate 

Be careful not to go over the top. Playing music that is too loud, using too much air freshener, and appearing desperate in your approach are all elements that could turn off potential buyers. Those who are in the strongest position in a negotiation are those who have the ability to walk away and mean it.

 

Select the wrong day

If it’s a cold, windy, blustery day, buyers are unlikely to be out looking at houses. Plan ahead of time and select a Sunday where you’re confident the weather will cooperate.

 

Author Bio

Clayton Sanders is a real estate enthusiast & Brand Ambassador for Transactly living in St. Charles, MO. Clayton spends his time researching real estate trends, and the implications of NAR data on the current US housing market. Clayton credits the foundation of his real estate knowledge to Worth Clark Realty.

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