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Focus On Credibility

Written by Posted On Thursday, 19 August 2021 08:41

The concept of real estate marketing is always evolving. From billboards, direct mail, to word of mouth, to SEO. I feel like many real east professionals get so caught up in driving traffic to their business, that they leave out the most important thing of all, credibility. Why should you shift your focus to this? Shouldn't the thousands you spend in marketing drive the correct traffic to your business and take care of itself? Lets explore the importance of credibility.

 

Why It Matters

Without credibility, the traffic you send to your business means absolutely nothing. Whether you use direct mail, Google Ads, or solely focus on SEO, you need to tell your traffic that you are credible. You see, real estate transactions always take place because you solved a problem. Whether a client needs to buy a house, sell a house for top dollar, sell a house fast due to a job change, or anything else you can think of; it always starts with a problem. As real estate professionals, it's our job to solve these problems. This is the only way we are going to conduct consistent business. You need to establish yourself as someone that has the capability of solving their issues. This is how we show credibility.

 

How To Show Credibility To Our Traffic

When someone lands on your website, they are there to see if you have the ability to resolve their problem. Many real estate professionals get caught up in making it all about them at the very top of their website. This isn't the correct approach. You need to demonstrate that you first understand what their problem is (by demonstrating what you do), prove to them you have a history of solving problems, and last, tell them how you are going to do it (a call to action).

How do you demonstrate that you understand what their problem is? You can do this by showing the traffic what problems you solve. For example, I specialize in helping people with financial difficulties, tired landlords, and people needing to sell their house fast. So I clearly state that I the top of my website. This tells my traffic that I understand their pain points. 

Next, I show them proof that I have the capability to fix their problem. I do this by showing my reviews across multiple platforms. I also show my BBB Seal. This tells my traffic that I can convert their problem into a solution. 

Last, set a call to action. By now your website should be leaving the traffic wondering what they should do next to get their problem fixed. You need to clearly demonstrate a guide for them on what they need to do. Make sure to make this guide as simple as possible. On my website, I created a three step infographic that clearly tells my traffic what they need to do in order to get their real estate problem resolved. 

Final Thoughts

Many real estate professionals get so caught up in driving traffic to them, that they completely forget the most important thing. Without credibility, traffic means absolutely nothing. I use my website as the example because in my opinion, that is the future of marketing. But this concept applies to other forms of marketing as well. If you are sending direct mail, use these same concepts to show you are credible. Once you can demonstrate this, your business will excel to new heights. 

 

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Jeff Shipwash

I am the owner and founder of Shipwash Properties, a real estate investment firm located just outside of Knoxville, TN. We buy houses in Knoxville to remodel and sell. Although my offical trade was in accounting and finance, I couldn't hold back the desire I had to become HGTV's next flipper! All jokes aside, I love taking a vision and turning it into a reality. My business allows me to help homeowners out of terrible situations and I get to put a vision in place in the process. And.....we also make a little bit of money on the side! I knew absolutely nothing about this business and decided starting it in the middle of global pandemic would be a grand idea! Thankfully, we are starting to see success, and seeing all of my hardwork begin to payoff is amazing!

https://www.webuyhousesinknoxcounty.com/

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