How to Create the Perfect LinkedIn Profile

Posted On Wednesday, 09 March 2022 20:57

Your LinkedIn profile has become an indispensable tool for spreading your professional presence. Recruiters and employers will look at your LinkedIn profile, and it should be up to date. You can prepare one by yourself or look for a professional linked in writing service. 

A perfect LinkedIn profile allows you to:

  • develop your network,
  • be part of the first search results for recruitment professionals (HR consultants, HR managers, etc.)
  • stand out, get noticed,
  • take care of and optimize your personal branding.

What you should pay attention to for the best LinkedIn profile

Your first and last name

It's obvious, but check that the "first name" field contains your first name and that the "name" field contains your last name and not the other way around! And if your last name can be confused with a first name, enter your last name in all capitals! Do not add in active search or this kind of mention next to your last name!

If you are a woman and you are wondering if you should enter your maiden name or your married name, you can indicate the name by which you are known in the professional world.

The title of your perfect LinkedIn profile

In the title of your LinkedIn profile, you shouldn't write that you are available, looking for a job, or listening to the market. The title is a professional title that indicates your target position, your target industry, and your main keywords.

The commonly accepted idea is never to position yourself as waiting for something that comes from outside, like someone waiting for a job offer. The title should also be catchy, specific, and contain your main keywords. A keyword represents one of your skills, i.e., know-how acquired during your professional experiences.

You have 220 characters to describe your title. Take advantage of it!

Your portrait photo

It's simple, if you don't have a photo on your LinkedIn profile, you don't have a complete LinkedIn profile, and if you don't have a complete LinkedIn profile, there's no way you'll be included on the first search results of recruiters.

Portrait photography is a natural choice if you want to make yourself visible. But not just any photo, a professional photo, of course! No holiday photos, nor relaxing photos with your feet on the table, with friends or family. Above all, avoid putting an avatar unless you are applying for a position requiring great creativity.

LinkedIn is a network of professionals, all the more reason to be professional! 

The cover photo on a perfect LinkedIn profile

Your background photo, also called a banner or cover, should help you stand out. What could be worse, indeed, than having the same as everyone else!

Stand out! Don't leave the background photo that LinkedIn has set as default. A well-chosen background photo will help you convey key ideas very quickly. Your LinkedIn banner will inspire confidence and will also be completely consistent with who you are and your professional project. Grieve your previous job! If you were a fighter pilot, you leave the institution, and today you want to convert to the management of a palace, no need to use a photo of the fighter plane!

Your contacts

After a few years of experience, having less than 50 or 100 contacts is not very serious. If you show between 100 and 300 contacts after 15 or 20 years of career, we can ask questions. This indicator is important. If you have more than 500 contacts, you will get 500+ rating. You should develop your network to obtain this 500+ mention. Indeed, it has some advantages:

  • this prevents people from thinking that your network is too small and that perhaps you are not as sociable a person as you claim to be. One might think that you are not a great communicator, that you do not have excellent interpersonal skills,
  • you appear as someone who has a substantial professional network,
  • you make yourself visible to more people, so you increase your chances of achieving your goals,
  • once you get 500+, the exact number of your contacts no longer appears there. More and more professionals on LinkedIn have this 500+, you appear in a certain "norm," thus avoiding people saying that your network is too small or too big. It is also a means of escaping this criticism.

 

Other important sections to pay attention to include your skills, professional experience, and information area.

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