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Different Types of Signage and When to Use Them

Posted On Thursday, 28 July 2022 10:23
Different Types of Signage and When to Use Them

There are many different types of signage that businesses can make use of to boost their marketing. Some are suited to large organisations while others are perfectly at home being used by small enterprises and even sole traders. Want to know which signage solution will be best for your business? Read on to find out.

  • Pavement Signage

Pavement signage comes in many forms but swing signs are among the most common. These can be placed on the pavement outside of a property to alert passers-by that the business is open. They're self-supporting and should be taken inside at the end of the working day. Use them to promote opening hours and special offers, especially if you run a retail establishment.

  • Mesh Banners

Although any business can use mesh banners, they're ideal for real estate promotions and businesses that own their own commercial premises. Attached to the outside of a building, these signage solutions have a high visual impact that can be seen far away. Mesh allows wind to pass through so they won't act like sails on the outside of your building. Use them to announce a sales promotion or a new business starting up.

  • Pull-Up Banners

Ideal for use within buildings as well as outside, pull-up banners provide excellent temporary signage. As such, they're ideal for trade fairs or mobile businesses that don't stick to one location. Simply stand them up when needed and roll them down when they're ready to be moved. Many businesses have them in the reception areas of shared business premises to give them a bigger impact as people walk through the door.

  • Window Graphics

A great way to boost a brand image if you rent your offices, window graphics are applied on the inside of glazing so are easy to mount and remove when needed. Colourful and attention-grabbing, window graphics should be installed by professionals, according to signage experts 4Site Implementation. If not, they can create an unprofessional, crumpled look.

  • Site Hoardings

Perfect for businesses that have a large site, hoarding can be used for marketing as well as way-finding. Typically, they're installed on barriers around building sites. As such, this type of signage system is ideal for construction sector firms and developers. Use them to promote brand identity and to market properties when they're ready for sale.

  • Pre-Fabricated Signage

One of the big plus points about opting for signage that has been pre-fabricated is that it can be used in a modular fashion. This means you can arrange and rearrange it at will. Ideal for multi-site businesses including retail chains, pre-fabricated signage offers an economy of scale, good for rebranding projects. Use this form of signage with integrated lighting if you want to make an impact at night.

  • Architectural Signage

Often made with three-dimensional lettering and logos, architectural signage is made-to-measure and will help to present marketing messaging in the most impactful way possible. Used by top-end brands to make a splash, this sort of signage solution helps to maintain a classy image wherever it is deployed. Like pre-fabricated signage, it can be installed with integrated lighting, if desired.

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