Selling your Home? How to Best Attract Potential Buyers

Written by Posted On Friday, 13 May 2016 16:30

When selling your home, you may face many obstacles. Whether it be a crashing real estate market, an overabundance of available homes in your area, or difficulty attracting qualified buyers. However, solutions are available to effectively market your home and make a sale in a reasonable timeframe.

There is a lot of preparation that comes
with selling a home. To make the process smoother, consider the following tips from the very beginning, even during the early planning stage.

What’s The First Step When Selling Your Home?

Selling your home can be a very involved, time-consuming process. Therefore, the first step is to consider help from a professional to relieve your sense of overwhelm. An agent not only assumes the responsibility for showings and open houses, but screens interested parties to verify they are qualified buyers. Agents can better advertise your home to attract a larger pool of buyers. Agents also provide advice to make your home show-ready and negotiate the sale to your benefit.

Many agents, such as
Re/Max Premier – Von Truong, can help give you suggestions about how to attract potential buyers for your home. This makes them valuable assets to homeowners looking to sell.

Staging Your Home for A Lasting Impression

Many sellers know it’s necessary to get rid of clutter, clean the home’s interior and exterior top to bottom, and to make any necessary repairs. But so much more can be done to attract buyers. This is where staging comes in.

Staging means making your home look similar to a model home: comfortable, cozy, inviting, and helps your home stand out from the rest. Professional stagers can be costly, so listed below are a few simple and affordable ideas you can do to attract additional buyers.

Start with The Outside

Boost curb appeal and create lasting first impressions by:
• Power washing siding and walkways
• Touch up exterior paint or the front door
• Painting or staining the porch
• Hang easy-to-read house numbers
• Keep lawn mowed, seed lawn or place sod if necessary
• Add fresh greenery to landscaping or plant blooming flowers

Keep in mind that an overly landscaped property may deter a buyer related to the amount of required maintenance.

Make Your Porch Inviting

Consider a new doormat, blooming plants and attractive porch furniture. In the evening, illuminate your outdoors with porch lights or solar lights along the walkway.

Leave Your Sense of Style Behind

You love your burgundy living room, but surveys show buyers prefer neutral white and tan colors. These colors are more sophisticated and pull everything together. Wallpaper can also be replaced with neutral paint.

De-Personalize Your Home

Buyers often envision themselves living in your home. This is difficult when your child’s artwork or family photos are displayed.

Rearrange Your Furniture

You can create an inviting, conversational setting by strategically placing pairs of lamps, chairs, and sofas in your living room.
Also, avoid obstructing focal points such as views or a fireplace, and replace or cover damaged furniture.

Show-Ready Closets

Adequate closet space is a necessity. Allow for 20 to 30 percent of open space to appear spacious and consider investing in dividers etc. for optimal organization.

Bathroom to Spa

Think spa-like to grab a buyer’s attention, choose coordinating bath mats and linens, tie a fancy ribbon around washcloths, and add some faux plants and scented candles.

Invisible Pets

We all love pets, but keep them hidden. Deep clean all necessary surfaces and keep pet toys and food bowls etc. out of sight as evidence of a pet may suggest to a buyer that your home is dirty.

Offer Incentives

Certain incentives may lead to faster sales. Add incentives as necessary to attract buyer attention. Incentives, large and small, can increase a buyer’s comfort and offer reassurance. For example, sellers can reduce the price, pay closing costs, or assist with down payment, taxes or insurance. Less costly items include home furnishings, outdoor furniture, a pool table etc.

Staging your home offers more than an aesthetically pleasing environment in the long run. Many real estate pros estimate staged homes can bring in approximately 6 to 20 percent more than the same home un-staged.

Preparation, proper planning, agent assistance, and a few of these tips can better market your home, speed sales, and increase your profit.

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Lizzie Weakley

 About the Author: Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball.

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