Leads and Landing Pages: What All Realtors Need to Know About Online Marketing in 2016

Written by Posted On Wednesday, 08 June 2016 08:15

The internet continues to establish itself as a powerful force in the real estate world and plays a major part in any real estate marketing campaign’s success or failure. A solid online marketing strategy is essential to acquiring leads, driving sales, and improving your team’s brand visibility in 2016.

 

Blogging

Your blog will be a great resource for solidifying credibility and reputation. It will be the place for creating relationships with potential clientele and establishing your presence on search engines and social media. By sharing knowledge, tips, and advice on your blog, you highlight expertise and set yourself up as an authority that can be trusted to guide your buyers and sellers to where they want to be. You also better manage updates, prominent sales and industry news.

 

Web Development

Your site’s responsiveness has to be optimized. Mobility has become critical and a website that can't be viewed from the desktop to the tablet is going to hurt traffic. Users’, including your potential clients, short attention spans will not tolerate a website that isn't optimized for all devices and platforms. They will browse elsewhere. With the wealth of optimized realty sites available, most won’t have to look far to decide against your team or agency.

 

Reporting

Market reports should be prepared and released as PDFs on your site’s resource pages and social media accounts. Discuss rent pricing, rentable square footage, data on vacancies, absorption rates and other information. Use reports to generate interest and open discussion. Potential clients will appreciate the information, especially if you volunteer it with “no strings attached”

 

Video

A mix of media has to be a consideration on any website that wants to maximize its traffic. Videos can be a powerful tool for your landing page. Users love them and they provide the perfect opportunity to showcase properties, success stories and encourage users to spend time on your website.

 

SEO

It's a waste of time to say how important SEO is. The way potential clients currently research the real estate market and the way investors and shoppers look for properties is constantly evolving, thanks to the Internet. If your SEO strategy is solid, campaigns will generate organic traffic to your website and greatly enhance your presence on search engines, leading these researchers to your resources. Using white-label SEO software can improve both the efficiency and effectiveness of your search engine optimization efforts. Finding an experienced expert or company to manage your SEO can go a long way towards improving your online presence and reputation.

 

Tracking

Take advantage of platforms like Google Analytics to track results. Review your site’s performance no less than once a month. Any and all results should be reviewed before initiating any large-scale marketing strategies. This will provide info you need to make informed decisions, improving your chances of generating leads for your properties and agency.

Google AdWords is an excellent vehicle for getting efficient, fast and scalable online information about target tenants and investors. This solution is great for showcasing everything, from events to services, to your visitors and potential clients.

 

LinkedIn

LinkedIn has become a major resource for networking professionals. It would be hard to believe that any professional in real estate, investing, finance or the legal field has chosen to have no role in one of the world's most powerful marketing and engagement platforms. Despite strong SEO, targeting, blogging, forums and discussion boards, no business can afford to ignore LinkedIn.

 

Newsletters

Newsletters are a great way to build a database of potential partners and clients. Prompting your site’s visitors to sign up for a newsletter will help with leads—if done right. Also, any time your agency chooses to launch a marketing campaign, promotion or update, you will have a list of names at the ready.

 

Third-Party Content

Guest content connects you with authoritative blogs, trade journals and news platforms, giving users greater reason to trust you. It also provides solid linking back to your website, driving traffic in your direction and improving SEO value. Third-party content leads to exposure that wouldn't be achievable directly from personal online resources, like LinkedIn and Facebook.

 

Keep in mind these recommendations are only the beginning of a strong online real estate marketing strategy. If any of the above-listed strategies are to be used effectively, a thorough review of the potential results and returns should be done first. This will provide some direction and expectations for your team’s online marketing efforts, ensuring they don’t go to waste.

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