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Drip Campaigns Alone are Not Enough

Written by Posted On Monday, 14 October 2019 05:25
Drip Campaigns Alone are Not Enough

Just a reminder in case you didn’t get the memo.

Drip campaigns alone are not enough! Before email, it cost a small fortune to stay in touch with a large sphere or geographic farm. I used to spend hundreds every month and I know people who spent thousands. Then came email!!! Hallelujah! FREE communications for our sphere! 

When email first became available, easier and cheaper, it was a no-brainer.

Instead of spending hundreds on mailings, agents started dropping their expensive physical mailings and replacing them with email. Drip campaigns alone are not enough! They’re great and some of them are phenomenal, but you need to also have other methods of marketing going as well.

Drip campaigns can make up the foundation, but from there you want to consider newsletters, postcards, SMS messages and periodic pop-bys. I used to leave spookies (tiny pumpkins) at the base of the driveway in my geographic farm for Halloween. Then on Memorial Day I did flags! You can have that be part of your plan.

A drip campaign is accomplished with an activity plan or workflow and it is comprised of a number of activities.

Many CRMs have drip campaigns included. Typically, what people call a drip campaign is strictly emails, sent out on a scheduled basis. More often than not, if your CRM has drip campaigns, they also have the ability to edit that campaign, or create a new one entirely. More CRMs are now enabling to do texting automatically. Consider taking that drip campaign and adding activities to it for automated SMS messages in addition to the emails. You could also add reminders to do phone calls, snail mailings, newsletters, postcards and other marketing activities.

NOTE: Before you send bulk emails or texts, educate yourself.

There are rules and you need to know what they are. The CAN-SPAM Act allows for fines up to $11,000 per violation! Yes, you read that right. Learn the rules so you don’t shoot yourself in the foot.

Different people respond to different forms of marketing, so you want to make sure they get what they need. Variety is the spice of life! Add some to your marketing efforts! Your business will like you for it!

 

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Gary David Hall

Gary David Hall became a Real Estate Agent in 1987, and has been in the industry ever since. He has been in the trenches, and speaks your language.  Gary's clients often qualify him as being able to teach so that they understand, without a lot of technical jargon.  He knows exactly what it's like to sell a lot of Real Estate, and that is why his training is so relevant and insightful. Just ask his clients. His last four years in Real Estate Sales, Gary brokered 147 transactions and was on track for 60 in his last year with a team of three.  Having just come from a background as a computer technician and then a computer operations manager, he was able to put many automated systems into practice.  When it became evident that the industry needed the technological efficiency he used in his personal business, he decided to share that knowledge with other real estate professionals.  He founded RE-ACT, LLC (Real Estate Automation, Consultation and Training) in 1999.

Despite having a very successful and growing real estate career, Gary's true passion is teaching. His primary focus is helping agents and teams utilize CRM and Operations Management to improve their transaction management, lead generation, and follow-up efficiency. He is affiliated as a reseller for over 30 different products. He has traveled the country conducting technology and CRM seminars comprised of the many topics for which agents have a need for more clarity.  Most recently, Gary is sought after by associations and varying groups for his webinars on CRM.

While you can still bring Gary to your office for Real Estate Operations Management to help you organize your operations with CRM software, he has been having great success doing it online while screen sharing.  He is also available for any other kind of training or troubleshooting online as well.

GaryDavidHall.com

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